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Some people are confused with the digital advertising solutions that are on offer when used for digital signage indoors, however in this article we will try and eliminate any confusion. Find out which is the most cost effective solution and why and if it would work for you.
Digital Poster.
This is the most cost effective solution available for inside dynamic signage, a digital poster comprises of a commercial LCD display screen with an in built media player that is built in to the rear of the display.
Now with it being the entry level dynamic advertising solution they do have challenges, the main issue is that any media has to be updated manually, by either exchanging the old memory card with a new one that has the fresh, new media already stored on it or through a USB drive that is inserted in to the USB port on the media player - not an ideal solution if you have several digital posters over several sites in different towns and countries.
LCD Advertising screens.
These are usually floor standing and are almost identical in use to a digital poster, but there is an option to make these displays WIFI so that you do not have to go to each location where every poster is to update the content. These can be linked to a Wi-Fi provider such as 3G, using a wireless modem and you can then log in to the content player remotely and updating the content through the Wi-Fi connection.
Both options have the facility to set the units to switch on at a preset time and switch off when the store is empty, lowering power consumption and offering a more power efficient electronic signage solution.
They also have the facility to have scrolling text in different heights, and can scroll in different directions across or up the display.
Hopefully, this has given you some insight in to the products that are available for inside digital advertising that will not leave you feeling as if you have been mugged.
Dave owns the leading LCD enclosure manufacturer for protective outdoor applications, now they have included a range of digital poster, these are commercial grade LCD displays with media players built in, a straight out the box solution.
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