In today's economy it's important to get the most you can for your spending dollar. So there's no rational reason to over pay for Light Blue when there are large numbers of them for sale on eBay. Plus, eBay is one of the biggest and most honest online shopping sites in the entire world. This site is sanctioned by eBay to help you find the Light Blue you are hunting for and show them to you. If you don't see the Light Blue you are shopping for below. Use the search feature on the right to find the variety you want.
Roasted breast and crisped confit, hazelnuts, summer beans, quinoa
Cart "a Glace"
Ice Cream Sundae, hand 'churned' tableside with minus 324º nitrogen, chocolate sauce, almonds, whipped cream, cherries on top
The key to their mouthwatering copy (for me, at least) is in their choice of adjectives: seared, Liberty Farms, compressed, roasted, crisped, and hand churned.
Studies have likewise shown that people prefer exotic names of colors, rather than the tried-and-true simple names (blue, light blue, sky blue, navy blue, etc.). For example, here are names from Dulux Paints: Japanese Maze, Caymen Lagoon, Sultan Spice, Mexican Mosaic, Peppermint Beach, Fragrant Cloud, Shangrila Silk, and African Adventure. It doesn't matter that the names don't convey the color group (red/blue/yellow). They are the names you see when you look at the can of paint or the color swatch and they sound so...exotic. And if you use an exotic named paint, you hope your life is now a little more exotic. (Do you think you know what names match the color? Play the Paint Game.)
So in your next marketing copy, take out the thesaurus to find juicy, emotional, and exotic adjectives that will inspire your prospects to take action (and separate yourself from your hum-drum competitors).
Jay Hamilton-Roth founded Many Good Ideas to help small businesses brainstorm, design, and implement effective marketing strategies. He combines creativity with common sense to demystify the process of getting great results. He has used his high-tech background from MIT to help him launch five businesses. He consults with companies in a wide range of industries and publishes a free monthly marketing newsletter (Creative Business Ideas) and a (daily blog). He is the host of the new TV series Business With Passion and is also available for public speaking.
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Dolce & Gabbana - Light Blue Fragrance Commercial
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