Nutrition Book
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How do you put together a successful book tour? I have written several books on nutrition and need ideas.?
I have a little time off from work and would like to put together a book tour
You have two choices - either you can do it yourself or you can hire a marketing consultant to do it for you.
If you do it yoiurself, you will have to send dozens and dozens of letters to bookstores asking if they would like to schedule you to appear. You will have to pay your travel expenses. In many cases, the book store will also ask you to pay for the advertising in the local papers. It can get terribly expensive. But without advertising, who is going to show up to have you sign books for them??????
If the stores do not stock your books, you cannot expect them to go out on a limb and buy a batch of them. They could get stuck with them. You will have to do the going out on the limb and carry a supply of books in your trunk.
Each bookstore will negotiate with you separately and each will have different requirements. Remember they are doing YOU a service and you should expect it to cost you not the other way around.
Pax - C
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